Design our logo & brand identity.
Project Pure is a new female-focused collagen supplement brand, launching soon. We're looking for a designer to create our full visual identity — logo suite, color palette, typography, and applied mockups — delivered as a single brand identity one-pager. Everything you need to know is below.
We already have a strong sense of direction — the brands we love, the color palette we want, and an early concept from a previous designer. This brief exists so you can hit the ground running instead of guessing.
Who this brand is for.
What we make
A collagen + superfoods powder supplement. Launch flavors: choco, matcha, vanilla, and unflavored. Gummies and other formats planned for later.
Who it's for
Women who want a collagen routine that feels premium and trustworthy, not clinical or gimmicky — think daily ritual, not medicine cabinet.
Format
Stand-up resealable stick-pack pouches to start (see references below), with room for the system to extend to gummies and other SKUs later.
Confident and warm — not clinical.
We've studied the brands we're drawn to (see references below) and they all share a few things in common. This is the personality we want the identity to carry:
- Bold, rounded, slightly bouncy display type for the wordmark — not a neutral geometric sans
- Confident color used with intent, not a flat corporate neutral used alone
- A small recurring motif or mark (an icon, a simple line illustration) that gives the brand personality beyond the wordmark
- Personality carried in the copy on-pack too, not just the logo — direct, human, a little funny
"Pure looks good on you." / "Hot girls choose Project Pure." / "Pretty habits. Pure results."
— the tone we're after: trendy, girly, confident — think "pilates princess" energyWhat we need from you.
Logo Suite
Primary logo, a secondary/horizontal lockup, and a submark or logomark for small-space use (packaging tape, social avatar, favicon).
Color & Type System
A full color palette with hex codes, and a typography system (display + body) that matches the personality above.
Applied Mockups
Show the identity applied to at least one real product mockup (stand-up pouch or stick pack) so we can see it in context, not just on a white background.
Everything the one-pager should include.
The five reference boards further down this page show the format we're looking for — use them as a literal structural guide.
| Item | What to include |
|---|---|
| Primary logo | Full "Project Pure" lockup, on-color background |
| Secondary logo | Horizontal or alternate lockup for tight spaces |
| Submark / logomark | Icon-only or monogram version for small-space use |
| Color palette | Full palette with hex codes and color names |
| Typography | Display + body typefaces with a specimen (Aa) for each |
| Applied mockups | At least one real product application (pouch, stick pack, or similar) |
An earlier concept — a starting point, not a constraint.
We commissioned an earlier logo concept. We like the idea behind it — a two-tier "project" / "pure" lockup that reads like a personal journey — but felt it needed more personality. Treat it as a reference for the naming structure, not a constraint on your direction.
Brands we love — study these first.
Bloom Nutrition is our single favorite reference — its logo, aesthetic, and overall execution. Luly, Beam, Goli, and Lemme are the next-closest fits in our category (women's collagen and supplements).
More from our moodboard — same personality-forward, bold type direction across other categories:
Blue / navy is the one must-have.
The one non-negotiable: the final logo must use some shade of
blue/navy as the anchor color. Everything else here is a
starting suggestion, not a requirement — we'd love to see
it paired with two Pantone references we like, Ice
Melt (13-4306, #D3E4F1, a pale icy blue)
and Cloud Dancer (11-4201, #F0EEE9,
Pantone's Color of the Year 2026, a soft off-white), but you're
free to pair the blue with a different supporting palette if it
serves the concept better.
Blue/Navy (required)
#1B2A4A — a starting suggestion; exact shade is your call
Ice Melt (optional)
#D3E4F1 — Pantone 13-4306, pale icy blue
Cloud Dancer (optional)
#F0EEE9 — Pantone 11-4201, Color of the Year 2026
A few rough directional mockups we put together in this palette, applying Bloom's logo structure to our name and colors — useful as a jumping-off point, not a final answer:
What the one-pager should look like.
These five boards are examples of the exact format we want back — primary logo, secondary logo, submark, color palette with hex codes, typography specimens, and applied mockups, all on one page. Match this structure; the brand inside each one is just an example.
One name, one clean lockup, one confident palette — project → pure.
What to send back, and how.
Submit your concept as a single one-pager (PDF or high-res PNG) following the format reference above.
- One-pager with all deliverables from the table above
- Navy/blue as the anchor color, ideally paired with Ice Melt and/or Cloud Dancer
- At least one applied product mockup, not just the logo alone
We can't wait to see your take on this.
Questions about the brand, the flavors, or the direction? Reach out to Katarina before you start.